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El pelotón incluso admite que algunas personas pueden querer aventurarse fuera de sus hogares para entrenar, pero incluso así la compañía se esfuerza por ser útil. En 2018, Peloton lanzó una nueva función en su aplicación llamada "Outdoor", que incluye clases guiadas de carrera, estiramiento y preparación para la carrera que se entregan directamente en los auriculares de los usuarios.

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"La versión anterior de su gimnasio en casa era esta triste y polvorienta bicicleta estacionaria", dice Liz Plosser, editora en jefe de Women's Health y ex directora senior de contenido y comunicaciones en SoulCycle. "Pero luego Peloton viene con esta tecnología de alto nivel y trajo esta experiencia de ejercicio físico elevado a la casa".

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El pelotón ve su éxito como aún más exaltado. Foley dijo aStrategy + Business que Peloton no es ni una bicicleta de interior ni una compañía de cintas de correr, sino una "compañía de innovación". Como tal, es parte de la tradición histórica de una "evolución de la tecnología de medios que empuja la aptitud física hacia adelante", dice Natalia Mehlman Petrzela, Un profesor asociado de historia en la Nueva Escuela. Petrzela señala que en la década de 1950, el experto en acondicionamiento físico y orador motivacional, Jack LaLanne, usó spots de televisión para empujar a las amas de casa a los movimientos aeróbicos. La década de 1980 trajo a VHS y el alba de Jane Fonda y, más tarde, el Richard Simmons Sweatin 'a los Oldies.auge de la cinta de vídeo. Le siguieron los DVD P90X preferidos de Paul Ryan, junto con la locura de Beachbody. Pero no fue hasta Peloton que el video de transmisión en vivo, completo con la capacidad de conexiones en tiempo real y de gritos a través de las millas, se adaptó de manera significativa para el espacio de acondicionamiento físico.

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