Keywords for SEO



Examples of keywords in local SEO for restaurants

Establishing the right keywords for both the ideal user of our type of company and the sector or scope of the company itself is not easy.

The keywords have to be thermal of univocal meaning that, whether simple or compound, always combine from the general to the particular, allowing the user to find the web in a specific semantic context and the company to appear as one of the most relevant results of the list.

This list is drawn up automatically by the search engine robot, that is, an algorithm that detects the established keywords and then gives a specific position. It is the algorithm that interests us.

Next, we will give an example of what would be the most appropriate web positioning keywords for a national fast food restaurant chain. Let's say that this chain has a presence in Madrid, Barcelona, Valncia and now it will expand to Seville.

In Seville it will offer its basic menu of products and will be sold to the Sevillian public as a familiar and pleasant place that is worth visiting any day of the week, especially on weekends.

Naturally, a general keyword, the one that provides the context, is "fast food restaurant". Positioning will always be more effective if we use content variants, such as "fast food place".

Next, we must be concretized, and for this we will use the keyword «fast food place in Seville». That will provide Google with a secondary descriptor related to the topographic or geographical aspect of the company.

The algorithm will automatically discard all the results related to fast food restaurants that are not specifically located in Seville. The third and final keyword could be "fast food local Eat Well in Seville".

Of course, Eat Well is the name of the restaurant, and by adding it we guarantee that the website appears first in Google my business for restaurants results. This is how a good SEO my restaurant strategy is built. To achieve this, it is clear that we must analyze both our business and the main potential customers.

Comentarios

Publicar un comentario

Entradas populares de este blog

Importance of social media marketing

Imagen
The important use of social media marketing for restaurants In the current context, with a social media strategies for restaurants in conditions of positioning in social networks, you can carry out actions much more in line with your business model and at a much lower cost. When we look for a social media for restaurants , we do it to see what kind of food it has, how it is decorated or what kind of audience goes to it. We need to have the ideal tools to manage the restaurant's social networks, so that users look for us, find us easily and want to go to the restaurant to try the succulent dish that is presented to them in a photo or in a video. Use Facebook to impact your potential customers It is one of the ideal social networks to promote a restaurant because it serves as a perfect environment and we'll see why. The Fan Page option, one of the most fascinating properties among the possibilities of Facebook. It is perfect because it allows you to display the products, s
Leer más

3 restaurant marketing ideas

Imagen
3 Restaurant Marketing Strategies for restaurants Although the home delivery service increased in the last few years, the restaurants at the point of sale have not stopped innovating and have designed marketing strategies that take into account the objectives, needs, resources and consumer skills. This innovation aims to develop better tactics that satisfy the wishes of the consumer and take into account the customs and habits of their target audience. A strategy to attract consumers is to evaluate similar products or services, that is, the competition, this allows to devise tactics that take advantage of the deficiencies of the other or derive new ones based on those that have given good results, another is to create effective solutions that meet the needs of their audience so that they are persuaded to return What have they been? Celebrate birthdays The restaurants celebrate their consumers' birthdays through courtesy cakes or discount vouchers, it is worth mentioning that
Leer más

Keys to restaurant SEO

Imagen
7 SEO tips for Restaurants Search engine optimization of an ecommerce is a long-running process that becomes a challenge for the many variables you must control and the competitors that enter the scene. That is why we have prepared 8 SEO tips for ecommerce that you should not neglect. Keywords Start on the right foot: study what are the central keywords in your business and apply them in the SEO on page. Long Tail works to access the market sector with less competition. Image optimization The images are responsible for a good percentage of traffic to your website from Google. Although the search engine recognizes basic colors, letters and identifies people in the images, it needs you to describe them in text. When uploading an image use a real filename. Avoid generic names like "image 1.jpg" that will not add value to the positioning. Indexing Duplicate content penalizes positioning. Avoid including the information that you have by default from the product manufactur
Leer más