Como ser SEO

Hoy en día, podemos encontrar gran cantidad de contenidos en los buscadores. Un buen SEO se encarga de qué hacer y cómo posicionar un sitio de manera orgánica (sin pagar) para que los usuarios te encuentren fácilmente en sus búsquedas web.

Existen una serie de técnicas de SEO a seguir para lograr un buen posicionamiento.

Para empezar, debes comprobar que se cumplen todos los requisitos SEO, por ejemplo, en el keyword, título, metadescripción, entre otras, ya que la verificación de todas éstas definirá el éxito del posicionamiento.

    Palabras claves o keywords. Las keywords deben estar presentes en el título, URL, metadescripción, alt de la imagen y contenido. Entre más veces aparezcan estás palabras, más fácil será que aparezca en los buscadores.
    Título. El artículo debe ser interesante y llamar la atención de los usuarios. Fácil y atractivo.
    Title Tag. Sirve para definir de qué trata tu artículo, utilizar palabras claves.
    URL. Es muy importante que esté totalmente optimizada con la keyword. No debe ser muy larga (menos de 100 caracteres) y separar las palabras con guiones.
    Metadescripción. Esta debe tener la keyword y llamar la atención del usuario. Es el texto que muestra Google cuando realizamos una búsqueda, así que es esencial, influye para que el usuario haga clic o no en nuestro contenido.
    Imágenes. Debes incluir tu keyword en el alt de la imagen, por lo que se recomienda modificar su nombre antes de subirla al sitio web.

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