Digital marketing sector in London

London's digital industry plays a fundamental role in the British economy. This industry has helped position London as Europe's uncontested digital capital and has been an agent for growth across various industry sectors. Thanks to its union of modern infrastructure, a skilled workforce, and the ongoing support received from investors and from the financial sector, London is a point of reference in the global digital sector.

It is estimated that as a whole, the TMT (Technolgy, Media and Telecom) sector contributes more than 8% to the United Kingdom's total GDP (Gross Domestic Product), generating an annual value of £125 billion. Tech and internet-related businesses alone contribute in excess of £60 billion to the country's economy.

Nevertheless, some survey found that the most productive sub-sectors were e-commerce, fintech, data management/analytics and digital marketing. London-based digital companies were found to have particularly good capabilities in areas like UX design, network infrastructure, data science, and online payment platforms. The sector also benefits from the existence of business accelerators and from a large number of co-working spaces that suit the needs of new digital startups.

The city's digital sector is helping transform other industry sectors too. This is mostly evident in the case of retail due to the impact that digital technologies have had on e-commerce. A recent eMarketer report showed that more than £52 billion were spent in online transactions last year, and this figure is expected to grow to £76 billion by 2018. The e-commerce market is also growing exponentially, going from £3.85 billion in 2012 to £14.10 billion in 2014, and its worth is expected to double by the end of 2018.

According to the 2015 Tech Nation "Powering the Digital Economy" report, the digital sector is on its way to seeing further growth, as growth rates are expected to outperform every industry by 2020. However, this sector is facing some challenges too. A Deloitte survey of over 150 companies found that owners of digital companies in London cite an unfavourable tax regime and the lack of suitable office space at affordable prices as the main growth inhibitors. Moreover, the digital sector in London is experiencing increased competition from other UK cities that are quickly becoming new digital hubs, like Manchester, Cambridge, Bournemouth, Bristol, Liverpool, and Brighton. Nevertheless, the future looks certainly bright for the London digital industry, which is expected to grow by more than 5% every year.

Comentarios

Publicar un comentario

Entradas populares de este blog

Importance of social media marketing

Imagen
The important use of social media marketing for restaurants In the current context, with a social media strategies for restaurants in conditions of positioning in social networks, you can carry out actions much more in line with your business model and at a much lower cost. When we look for a social media for restaurants , we do it to see what kind of food it has, how it is decorated or what kind of audience goes to it. We need to have the ideal tools to manage the restaurant's social networks, so that users look for us, find us easily and want to go to the restaurant to try the succulent dish that is presented to them in a photo or in a video. Use Facebook to impact your potential customers It is one of the ideal social networks to promote a restaurant because it serves as a perfect environment and we'll see why. The Fan Page option, one of the most fascinating properties among the possibilities of Facebook. It is perfect because it allows you to display the products, s
Leer más

3 restaurant marketing ideas

Imagen
3 Restaurant Marketing Strategies for restaurants Although the home delivery service increased in the last few years, the restaurants at the point of sale have not stopped innovating and have designed marketing strategies that take into account the objectives, needs, resources and consumer skills. This innovation aims to develop better tactics that satisfy the wishes of the consumer and take into account the customs and habits of their target audience. A strategy to attract consumers is to evaluate similar products or services, that is, the competition, this allows to devise tactics that take advantage of the deficiencies of the other or derive new ones based on those that have given good results, another is to create effective solutions that meet the needs of their audience so that they are persuaded to return What have they been? Celebrate birthdays The restaurants celebrate their consumers' birthdays through courtesy cakes or discount vouchers, it is worth mentioning that
Leer más

Keys to restaurant SEO

Imagen
7 SEO tips for Restaurants Search engine optimization of an ecommerce is a long-running process that becomes a challenge for the many variables you must control and the competitors that enter the scene. That is why we have prepared 8 SEO tips for ecommerce that you should not neglect. Keywords Start on the right foot: study what are the central keywords in your business and apply them in the SEO on page. Long Tail works to access the market sector with less competition. Image optimization The images are responsible for a good percentage of traffic to your website from Google. Although the search engine recognizes basic colors, letters and identifies people in the images, it needs you to describe them in text. When uploading an image use a real filename. Avoid generic names like "image 1.jpg" that will not add value to the positioning. Indexing Duplicate content penalizes positioning. Avoid including the information that you have by default from the product manufactur
Leer más