How to build a SEO strategy for your restaurant



SEO positioning strategy

You must be clear that each project would need a different SEO positioning strategy. After all, an online store is not the same as a personal blog!. But regardless of how your project is there are common aspects on which you can apply a series of basic guidelines and design an SEO strategy that helps you improve your web positioning; in this case, we will focus on Local SEO for restaurants.

Phases for planning an SEO positioning strategy

Defining objectives at the SEO level of our project.

As we have already mentioned, SEO should be integrated into the rest of our digital restaurant marketing strategy. And based on this we should establish our objectives and the results to be achieved with SEO positioning, in order to develop a marketing strategy, you can also consider hiring a marketing agency to help you create your strategy.

Defining our key terms of interest.

We must discover what are the search terms that customers will use to find us, to define what search terms we would us Having this list as a base we can expand it using tools such as Google Keyword Planner and obtain some key terms, we will have to filter and repeat this process until we have a list of search terms that allow us to attract relevant traffic.

How does the competition? Benchmarking

We will analyze our competition at the SEO level to see what are the elements and techniques they have used, and of course, we will check which with the key terms that allow them to attract qualified traffic. We may find search terms that we have not considered at first. In that case, we must return to the previous step and reconsider the process. Surely when analyzing the pages of the competition you find interesting aspects that are not strictly SEO. You should review your marketing strategy at a global level to get the most out of all the information obtained from your competition.

Objectives and techniques to use.

At this point, you have to be clear about the pages of your website that you want to promote at SEO level, the search terms used by customers and how the competition gets traffic. Now you must choose the SEO techniques and the most efficient tools based on the information collected and put them into practice. It is best to organize a good calendar by setting specific goals and deadlines.

Measurement and feedback.

You need to define a web metric strategy. That way, you can measure the results and if they are consistent with the objectives you have set. Analyze how far you are from your goals, which areas you need to improve, which have been the searches that have really generated qualified traffic, etc. With all this data you should rethink your strategy, both at SEO level and at a more general level and look for areas for improvement, and also don’t forget to add your social media for restaurants at your SEO strategy.

Comentarios

Publicar un comentario

Entradas populares de este blog

Importance of social media marketing

Imagen
The important use of social media marketing for restaurants In the current context, with a social media strategies for restaurants in conditions of positioning in social networks, you can carry out actions much more in line with your business model and at a much lower cost. When we look for a social media for restaurants , we do it to see what kind of food it has, how it is decorated or what kind of audience goes to it. We need to have the ideal tools to manage the restaurant's social networks, so that users look for us, find us easily and want to go to the restaurant to try the succulent dish that is presented to them in a photo or in a video. Use Facebook to impact your potential customers It is one of the ideal social networks to promote a restaurant because it serves as a perfect environment and we'll see why. The Fan Page option, one of the most fascinating properties among the possibilities of Facebook. It is perfect because it allows you to display the products, s
Leer más

3 restaurant marketing ideas

Imagen
3 Restaurant Marketing Strategies for restaurants Although the home delivery service increased in the last few years, the restaurants at the point of sale have not stopped innovating and have designed marketing strategies that take into account the objectives, needs, resources and consumer skills. This innovation aims to develop better tactics that satisfy the wishes of the consumer and take into account the customs and habits of their target audience. A strategy to attract consumers is to evaluate similar products or services, that is, the competition, this allows to devise tactics that take advantage of the deficiencies of the other or derive new ones based on those that have given good results, another is to create effective solutions that meet the needs of their audience so that they are persuaded to return What have they been? Celebrate birthdays The restaurants celebrate their consumers' birthdays through courtesy cakes or discount vouchers, it is worth mentioning that
Leer más

Keys to restaurant SEO

Imagen
7 SEO tips for Restaurants Search engine optimization of an ecommerce is a long-running process that becomes a challenge for the many variables you must control and the competitors that enter the scene. That is why we have prepared 8 SEO tips for ecommerce that you should not neglect. Keywords Start on the right foot: study what are the central keywords in your business and apply them in the SEO on page. Long Tail works to access the market sector with less competition. Image optimization The images are responsible for a good percentage of traffic to your website from Google. Although the search engine recognizes basic colors, letters and identifies people in the images, it needs you to describe them in text. When uploading an image use a real filename. Avoid generic names like "image 1.jpg" that will not add value to the positioning. Indexing Duplicate content penalizes positioning. Avoid including the information that you have by default from the product manufactur
Leer más