Tripadvisor update



Why should you take care of your bar or restaurant's profile on TripAdvisor?

Having an open profile on TripAdvisor and not managing it properly or having it abandoned is, as in other platforms or social networks, a danger and a waste of time in your restaurant marketing strategy.

Advantages of taking care of your profile:

Know the opinion of your customers:

Essential to know the tastes and needs of your customers, that will help you to improve your local SEO for restaurants, and use new strategies according to your costumer’s demand.

Reputation as a brand:

Offer a quality of treatment beyond what you offer in your establishment. If potential customers who consult your profile see that you respond to criticism, that you are present and worry they will know that you want to offer quality. On the other hand, positive comments made by customers give credibility to your brand and attract future customers.

Improve:

Criticisms, if constructive, are necessary to prosper and adapt to user demands. The use of social media for restaurants as a way to have feedback with your clients is a very powerful tool to enhance your restaurant's services; if you’re not present getting that feedback from your profile your missing key marketing tips that your clients deliver for free.

Loyalty of customers:

A dissatisfied customer can change his mind if he observes good behavior and predisposition to change in your establishment. Similarly, a happy customer can see a bad attitude on your part and change your mind. It is a good way to show your values as a brand and get loyal customers.

Now the risks of not managing the profile or observing the criticisms received would be:

Reputation damaged:

Possible negative opinions not answered or poorly answered will further damage the reputation of your business.

Authenticity: If you include in your profile false images of the establishment or a description that does not resemble what it really is, that lack of honesty can attract your customers at first, but they will quickly realize that what you promised does not exist or is distorted. It is important not to generate false expectations so that whoever decides to go to your business does so knowing where he is going and what he is going to find.

So, if you have any social media account or platform you use for your restaurant marketing, you’ll need time to get the feed from this account and keep your loyal clients or potential interested in your brand.

Comentarios

Publicar un comentario

Entradas populares de este blog

Importance of social media marketing

Imagen
The important use of social media marketing for restaurants In the current context, with a social media strategies for restaurants in conditions of positioning in social networks, you can carry out actions much more in line with your business model and at a much lower cost. When we look for a social media for restaurants , we do it to see what kind of food it has, how it is decorated or what kind of audience goes to it. We need to have the ideal tools to manage the restaurant's social networks, so that users look for us, find us easily and want to go to the restaurant to try the succulent dish that is presented to them in a photo or in a video. Use Facebook to impact your potential customers It is one of the ideal social networks to promote a restaurant because it serves as a perfect environment and we'll see why. The Fan Page option, one of the most fascinating properties among the possibilities of Facebook. It is perfect because it allows you to display the products, s
Leer más

3 restaurant marketing ideas

Imagen
3 Restaurant Marketing Strategies for restaurants Although the home delivery service increased in the last few years, the restaurants at the point of sale have not stopped innovating and have designed marketing strategies that take into account the objectives, needs, resources and consumer skills. This innovation aims to develop better tactics that satisfy the wishes of the consumer and take into account the customs and habits of their target audience. A strategy to attract consumers is to evaluate similar products or services, that is, the competition, this allows to devise tactics that take advantage of the deficiencies of the other or derive new ones based on those that have given good results, another is to create effective solutions that meet the needs of their audience so that they are persuaded to return What have they been? Celebrate birthdays The restaurants celebrate their consumers' birthdays through courtesy cakes or discount vouchers, it is worth mentioning that
Leer más

Keys to restaurant SEO

Imagen
7 SEO tips for Restaurants Search engine optimization of an ecommerce is a long-running process that becomes a challenge for the many variables you must control and the competitors that enter the scene. That is why we have prepared 8 SEO tips for ecommerce that you should not neglect. Keywords Start on the right foot: study what are the central keywords in your business and apply them in the SEO on page. Long Tail works to access the market sector with less competition. Image optimization The images are responsible for a good percentage of traffic to your website from Google. Although the search engine recognizes basic colors, letters and identifies people in the images, it needs you to describe them in text. When uploading an image use a real filename. Avoid generic names like "image 1.jpg" that will not add value to the positioning. Indexing Duplicate content penalizes positioning. Avoid including the information that you have by default from the product manufactur
Leer más