SEO tricks to be on top
How to appear in the first local restaurant marketing results?
There are many techniques to improve the local positioning of your business. Today we are going to show you the four essential tricks to improve your company's local SEO, which can never be missing.
Local SEO and NAP go hand in handNAP stands for company data (Name, Address, Phone). It is the first point you should keep in mind to improve local SEO for restaurants. Every time you register your local business website in a directory or create a profile, you must indicate this data WITHOUT VARIATIONS. The information must always be the same, without changing a comma. Google tracks this information on your website, in directories and on relevant pages of the sector. If you change the way you enter contact information, even if it is only uppercase and lowercase, you will confuse Google (in fact, it is not infallible). Therefore, you have to make your job easier.
Google + and Google My Business cannot be missingGoogle offers many tools to improve local positioning in the search engine, so you should take advantage of them. Google+ is the social network of Google, so it is essential to have a profile for SEO. From your profile you must add a page for your local business in Google My Business, which is where the chips are managed and the location of local businesses. When you complete your business data remember what we have commented on the NAP and add:
- Links to social networks where you are present
- Your verified website
- Logo Company Photos
- Sector that best describes your activity
- An additional advantage of Google+ is that customers can share their opinion, which will improve your reputation.
Local and national directories
Locate the most relevant directories for your sector at local, regional and national levels. Choose those that are relevant to Google, such as Vulka, Snapchat, QDQ or Yellow Pages and sign up. Additional trick: find your competition and see where it appears. When you register your company, do not forget to include the NAP data without changes. Your business information on the Internet must be consistent to guide Google and achieve greater web visibility.
Essential social networks
It's not about being around but social networks play an increasingly important role in local SEO. Optimize profiles and interact to gain followers, opinions and reputation. The better your content is positioned in your social media for restaurants, the better for SEO.
In each social profile, you must add links to the other profiles and to your website. Choose the social networks that best suit your type of business but don't forget one: Foursquare. Foursquare is basic for local positioning. These four tricks will help you improve the local SEO of your business. You just have to follow our advice: offer consistent and relevant information, interact and choose the most relevant sites for your sector