SEO & SEM for restaurants



SEO and SEM strategies applied in restaurant marketing

These two strategies refer to two different ways of being present in Google. In the first place, SEO (search engine optimization) represents a permanent effort so that the website of the business is in the first sites that the search engine throws. To do this, Google uses a series of rules or search guidelines

For its part, the SEM strategy (search engine marketing) is much more similar to an investment in advertising. Through it, advertisers will appear in a search first (the word ad appears) and has an associated cost. Applying the local SEO for restaurants rules, "the easy task" is done to Google to identify your website. This not only puts the most visited sites in the top positions, but also associates the searched keyword with the content within the web. Therefore, to improve the location of your page with SEO, you have to do the following:

  • The keywords must be in the text, in the images and in the link.
  • The content must be constantly updated.
  • The text inside the images should not be abused. Remember that Google reads text, you cannot read images. It will always be advisable to have the advice of an SEO specialist. This can help you program the web in such a way that it is easily identifiable by the search engine.

Other ways to position your restaurant brand on the Internet

  1. Permanently update the website. Upload new images, post news, renew the letter, add videos; In other words, have updated content.
  2. Do not hide the prices. The customer wants to know how much it will cost to consume in your restaurant. But that does not take away the possibility of making promotions that lead to an interaction on the web. Some businesses are even aiming to give exclusive offers if users arrive online. Bembos is an emblematic case of the latter.
  3. Generate specific content for the web. People want less publicity and more stories, so it is recommended that restaurant pages have anecdotes, videos, post or images. The goal is to generate not only traffic but also that users are interested in the content.
  4. Have a presence on sites like TripAdvisor. These are not only visited by foreigners; On many occasions, local residents also review reviews of restaurants they have not visited. Even this page appears first in the search of some brands before the same business website, and you can use social media for restaurants promotion too
  5. Adapt the page to mobile devices and use a friendly design. In the digital age, it is imperative that your website can be read comfortably on both cell phones, tablets, computers or laptops.
  6. From a brand and marketing perspective, the benefits of having a website and keeping it updated are incalculable. There is no better way to tell your story and convey your message than with inspiring and tasteful web content that reflects the unique value of your restaurant brand. Your website presents a wonderful opportunity to provide compelling information to the most demanding customers 24 hours a day

Comentarios

Publicar un comentario

Entradas populares de este blog

Importance of social media marketing

Imagen
The important use of social media marketing for restaurants In the current context, with a social media strategies for restaurants in conditions of positioning in social networks, you can carry out actions much more in line with your business model and at a much lower cost. When we look for a social media for restaurants , we do it to see what kind of food it has, how it is decorated or what kind of audience goes to it. We need to have the ideal tools to manage the restaurant's social networks, so that users look for us, find us easily and want to go to the restaurant to try the succulent dish that is presented to them in a photo or in a video. Use Facebook to impact your potential customers It is one of the ideal social networks to promote a restaurant because it serves as a perfect environment and we'll see why. The Fan Page option, one of the most fascinating properties among the possibilities of Facebook. It is perfect because it allows you to display the products, s
Leer más

3 restaurant marketing ideas

Imagen
3 Restaurant Marketing Strategies for restaurants Although the home delivery service increased in the last few years, the restaurants at the point of sale have not stopped innovating and have designed marketing strategies that take into account the objectives, needs, resources and consumer skills. This innovation aims to develop better tactics that satisfy the wishes of the consumer and take into account the customs and habits of their target audience. A strategy to attract consumers is to evaluate similar products or services, that is, the competition, this allows to devise tactics that take advantage of the deficiencies of the other or derive new ones based on those that have given good results, another is to create effective solutions that meet the needs of their audience so that they are persuaded to return What have they been? Celebrate birthdays The restaurants celebrate their consumers' birthdays through courtesy cakes or discount vouchers, it is worth mentioning that
Leer más

Keys to restaurant SEO

Imagen
7 SEO tips for Restaurants Search engine optimization of an ecommerce is a long-running process that becomes a challenge for the many variables you must control and the competitors that enter the scene. That is why we have prepared 8 SEO tips for ecommerce that you should not neglect. Keywords Start on the right foot: study what are the central keywords in your business and apply them in the SEO on page. Long Tail works to access the market sector with less competition. Image optimization The images are responsible for a good percentage of traffic to your website from Google. Although the search engine recognizes basic colors, letters and identifies people in the images, it needs you to describe them in text. When uploading an image use a real filename. Avoid generic names like "image 1.jpg" that will not add value to the positioning. Indexing Duplicate content penalizes positioning. Avoid including the information that you have by default from the product manufactur
Leer más