SEO: on and offline tricks



A restaurant, in addition to good products and excellent service, needs good customer service if you want to stand out from the great competition in the sector. But that cannot be done only from the Social Networks or a web page but also on the premises itself.

We will detail 4 effective ways to join online and offline actions for your restaurant marketing.

Sweepstakes and contests on Facebook

Conducting a raffle or contest on this social network is one of the most common and effective ways to combine online and offline techniques. In this way, we invite our customers to follow our FanPage and motivate them to an action such as uploading a photo in our restaurant, commenting on a plate of our menu or answering a survey. For this action I recommend you to create a Hashtag, exclusive for your client and so in searches you can use, through a previously written statement, your photographs. The action we are asking you should have a reward focused on going to our restaurant, avoiding for example a dinner for two or the entrance to an event that we are going to organize. It is a very effective way to attract conventional customers and use social media for restaurants publicity.

Events for influencers or gastronomic bloggers

Influencer marketing is on the rise and more and more companies are making use of it to increase their sales. An effective idea is to create an event that brings together a few bloggers or gourmets in our restaurant and invites them to try our products and give feedback on their Social Networks and blogs. If we manage to attract the most influential or those who have an acceptable community of followers, we will have a lot of ground gained. We are thus combining the types of actions, digital and offline.

Cultural events in the premises

If you have a place with options to host cultural events it can be an effective way to attract customers and improve your local SEO for restaurants. Organizing exhibitions, concerts, book presentations or wine tastings for example are striking acts to which people tend to respond quite well.

Make use of e-mail marketing

The technique known as e-mail marketing is very effective and is also perfect for a restaurant, as there are many reasons why you should use this type of digital marketing. In addition to using a contact form on your website to get subscribers and data from your followers, you can obtain such information from the premises itself. You can use a QR code to obtain the email of customers that get to eat, that takes them to a contact form offering exclusive discounts or raffles encouraging the subscription. Another method is to use the so-called "social wifi", very common in hotels and some establishments, where directly the tool asks in exchange for the Wi-Fi connection, a series of actions such as email or follow-ups on different social channels. Once you have a database of your customers, you can interact with them in another way to make them feel very special, thus achieving loyalty, remember that email marketing triumphs not only when you send emails with your events and offers.

Comentarios

Publicar un comentario

Entradas populares de este blog

Importance of social media marketing

Imagen
The important use of social media marketing for restaurants In the current context, with a social media strategies for restaurants in conditions of positioning in social networks, you can carry out actions much more in line with your business model and at a much lower cost. When we look for a social media for restaurants , we do it to see what kind of food it has, how it is decorated or what kind of audience goes to it. We need to have the ideal tools to manage the restaurant's social networks, so that users look for us, find us easily and want to go to the restaurant to try the succulent dish that is presented to them in a photo or in a video. Use Facebook to impact your potential customers It is one of the ideal social networks to promote a restaurant because it serves as a perfect environment and we'll see why. The Fan Page option, one of the most fascinating properties among the possibilities of Facebook. It is perfect because it allows you to display the products, s
Leer más

3 restaurant marketing ideas

Imagen
3 Restaurant Marketing Strategies for restaurants Although the home delivery service increased in the last few years, the restaurants at the point of sale have not stopped innovating and have designed marketing strategies that take into account the objectives, needs, resources and consumer skills. This innovation aims to develop better tactics that satisfy the wishes of the consumer and take into account the customs and habits of their target audience. A strategy to attract consumers is to evaluate similar products or services, that is, the competition, this allows to devise tactics that take advantage of the deficiencies of the other or derive new ones based on those that have given good results, another is to create effective solutions that meet the needs of their audience so that they are persuaded to return What have they been? Celebrate birthdays The restaurants celebrate their consumers' birthdays through courtesy cakes or discount vouchers, it is worth mentioning that
Leer más

Keys to restaurant SEO

Imagen
7 SEO tips for Restaurants Search engine optimization of an ecommerce is a long-running process that becomes a challenge for the many variables you must control and the competitors that enter the scene. That is why we have prepared 8 SEO tips for ecommerce that you should not neglect. Keywords Start on the right foot: study what are the central keywords in your business and apply them in the SEO on page. Long Tail works to access the market sector with less competition. Image optimization The images are responsible for a good percentage of traffic to your website from Google. Although the search engine recognizes basic colors, letters and identifies people in the images, it needs you to describe them in text. When uploading an image use a real filename. Avoid generic names like "image 1.jpg" that will not add value to the positioning. Indexing Duplicate content penalizes positioning. Avoid including the information that you have by default from the product manufactur
Leer más