¿Qué es el black hat?

Conocer el black hat SEO supone conocer la parte más oscura (y por muchos incluso temida) del posicionamiento web. Una palabra que, como si del nombre del "malo" de Harry Potter se tratara, está considerada incluso tabú entre algunos perfiles profesionales del marketing online. ¿Cómo combatirlo?

Bajo mi punto de vista, una de las mejores cosas que puedes hacer con el black hat es por lo menos conocerlo, saber que su existencia no es menos cierta que los ataques Ddos que se producen a diario en la web y al menos entender la forma más básica de protegernos...

¡Pero espera! Antes de nada deberíamos entender qué es exactamente eso del black hat SEO y por qué muchas veces en marketing online se hace un uso inadecuado de esta expresión, tan desconocida como poderosa. ¡Veámoslo!


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